We will discuss the following things with you when dealing with pre-production:
Message
What do you want to achieve with your commercial; what message do you want to get across?
Target audience
WWhat kind of people do you want to reach? For example, your commercial may attract new clientele by using a different angle.
Style
Although it is closely linked with your target audience and your message, style is also a matter of personal preference. Do you prefer a more cinemaesque style or perhaps something more minimalistic?
Budget
Budget is something we have to take into account; this cannot be done away with. The positive side is that because your product is custom made, the price can be made to fit your budget.
We also work out a script: with an accurate overview containing everything (story, virtual effects ...) so we don’t lose precious time.
2. Production
While being in production, we use a whole range of techniques to get the most powerful image out of the best location. Steadicam, camera crane, 35 mm adaptors, camera dollies, you name it. Everything in order to capture that unique image you were looking for.
3. Post-production
After shooting the images, we finish everything in our own editing studio where we have all the necessary infrastructure to deliver topnotch creativity and quality.
